Ikea releases 100 cats into a store
When I ran across this earlier today I assumed that it was going to be some sort of hilarious disaster. A herd of cats running around a furniture.
IKEA shoots a commercial in which 100 cats are released into an empty store. Only a few cats are allowed.
Ikea is set to launch a TV campaign on Saturday (11 September) So we released a hundred cats into the Ikea Wembley store, for real, to see. The competition, created by Cake, is linked to Facebook so users can spread it on to friends. The cats fight each. Black friday shoppers remind me more of bulls. The staff pegs the stunt as an "experiment," but I wouldn't exactly say the scientific method is at rigorous work here—and that is a great thing. Videos that become licensed after they are posted will be removed.